Chris McNamara Media
Media Producer & Marketing Professional
Marketing Analytics
Minnesota Landscape Arboretum (NPO)
During my time working in the Marketing Department under various roles one of my projects involved creating the companies first web analytics efforts. As the designer behind this project I created our basic data acquisition dashboard which can be seen in format here! (The data set viewable in this format would obviously change given segmentation and adjustments to time table and query alterations). I also began initial work with UTM tagging our social media content and blog postings to track conversions to new memberships and varying level of social media interactions like new followers of our Instagram and Facebook accounts.
Qualifications
Despite being largely self-taught with analytics , I have undergone some training through Google’s provided resources and am looking to soon take my official GAIQ certification.
To view my beginner certifications and documentation click these links!
Beginner Analytics
Advanced Analytics
Chris McNamara Media
Believe it or not, this site you are visiting right now is also a recreational analytics project of mine! As a method of improving my skills with Google Analytics and keeping my mentality sharp I’ve begun to develop data collection templates and dashboards for my personal site. Practice makes perfect and I am always committed to self-improvement, professional or otherwise!